Maekersuite

Craft Compelling Video Storylines using Data & AI

Company: Maekersuite Ltd
Category: Media Gen AI

Journey: Nov 2022 - Mar 2025

About the journey

As the first lead engineer, I joined a company with an outsourced product targeting a niche audience reluctant to produce content consistently or invest in their creation journey. From day one, I was tasked with evaluating the company's technology, outsourced staff, and the product itself.

My contributions and leadership quickly made an impact, leading to my promotion to Chief Technology Officer (CTO) just eight months after joining the company. This new role expanded my responsibilities and influence over the company's technological direction.

In January 2024, we uncovered discrepancies in our data analysis, prompting a strategic pivot. We shifted our focus to a new target audience, transitioning from a production tool to pre-production software designed to guide content creation and help users identify lucrative niches.

This pivot required a costs and budgets reassessment, as well as the development of a new, scalable product. Leading the engineering team in my capacity as CTO, I collaborated with the founder(s) to shape the product roadmap and implement a professional-grade infrastructure capable of supporting thousands of active users.

Through meticulous attention to detail and a user-centric approach, I crafted a professional and visually appealing platform that not only embodied our brand identity but also delivered an exceptional user experience.

After nearly two years, we've designed and engineered a young yet powerful software solution. Our ambition was to become the go-to product for pre-production content creation, with potential future expansion into production tools.